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Game on for Luxury Brands in the Metaverse

November 17, 2022

Laura Hayek (Advertising)

Nike is approaching $200m in revenue from Web3 ventures thus far. Many other global brands are and will follow. The new internet of value is too important to ignore. Here some examples:

The #metaverse is being recognized by global brands for its power of #brand activation and engaging their #communities with new and exciting experiences.

Luxury brands like Louis Vuitton, Burberry, Balenciaga or Gucci have positioned themselves in the Web3 “long ago” and are adding dewy playfulness to their traditional existence, be it with an #NFT collection or a partnership with a gaming platform like Ralph Lauren has most recently done with #Fortnite.

Nike is upping their Metaverse game to another level by spitting out one stroke of genius after the other; yesterday NIKE FC presented “Footballverse” ahead of the World Cup. With this the brand proves once more, that they master the art of bringing goosebumps to their audience and speaking a language that is understood cross-generationally.

For tomorrow, 18th November, Nike has announced the launch of .SWOOSH, a new community experience that is all about designing and co-creation.

The way Nike embraces the new possibilities of #engaging their audience is exemplary for the fashion and sports industry and shows that it is more important than ever to stay ahead of the game to stay relevant.

Watch "The Footballverse" here: https://footballverse.nike.com and have a look at .SWOOSH: https://www.swoosh.nike